Optimist Style
Optimist Style is a full-stack online clothing store — a Next.js and Tailwind CSS storefront on an Express and MongoDB backend, with Iranian payment and SMS providers wired in.
- Built the storefront in Next.js and TypeScript with server-side rendering, a PWA build, and sitemap and metadata handling for search visibility.
- Integrated ZarinPal and Bank Mellat payment gateways, with Kavenegar SMS for order and verification messages.
- Developed the REST API in Express and MongoDB, covering products, categories, orders, and accounts, with JWT authentication and bcrypt-hashed credentials.
- Shipped the full commerce flow — cart, checkout, order tracking, and a customer account area — alongside a wholesale channel and an AdminJS back office for catalog and order management.
- Localised for Persian with RTL layout, a Jalali calendar, and localised typography.
- Reached over 10,000 users within 6 months, based on Google Analytics.